Aman Gupta Invests in Kerala-Based Premium Confectionery Brand Fulva

Premium confectionery startup Fulva, known for its innovative take on traditional Indian halwa, has secured investment from Aman Gupta, along with investors Prejith Narayan and the Salpido Brothers (Ajith Nair and Rahul Mamman). The Kerala-based brand was founded by childhood friends Shabas, Irfan, Thasreef, and Sanu, who set out to reinvent the classic Calicut-style halwa for modern consumers.

Since its launch, Fulva has gained popularity for combining traditional recipes from Calicut with contemporary flavors and premium presentation. The brand currently offers 24 unique halwa varieties, blending heritage tastes with innovative flavors such as Mango, Tender Coconut, and Green Chilli. This fusion approach has helped Fulva stand out in India’s rapidly evolving premium sweets segment.

The brand has already served more than 50,000 customers across India and over 15 countries, reflecting strong global interest in authentic Indian desserts with a modern twist. Fulva’s products are increasingly being used for corporate gifting, special events, and premium hospitality experiences, with several hotels and luxury venues featuring its desserts in their offerings.

Commenting on the investment, Aman Gupta highlighted the potential of the category, describing halwa as a “rich heritage product with strong modern brand potential.” He also praised Fulva’s premium packaging, innovative flavors, and global outlook, which he believes can help the brand scale beyond traditional sweet markets.

The company currently operates at an annual recurring revenue (ARR) of ₹6.3 crore and has been growing rapidly with an impressive 30% month-on-month growth rate. Fulva is benefiting from the broader expansion of India’s packaged sweets market, which is growing at an estimated 16% compound annual growth rate (CAGR) as consumers increasingly prefer high-quality branded desserts.

The newly raised funds will be used to strengthen marketing efforts, expand into quick commerce platforms and online marketplaces, and increase offline retail presence. Fulva also plans to upgrade its production capabilities to support growing demand both in India and internationally.

Looking ahead, the brand aims to expand its product portfolio with health-focused variants, including sugar-free and protein-enriched options designed for health-conscious consumers. The company is also exploring regional specialties such as Tirunelveli halwa, Karachi halwa, and Omani halwa, bringing diverse flavors from across regions into its product lineup.

In addition, Fulva plans to launch innovative dessert formats like Halwa Stuffed Dates and Coco Bites, further blending tradition with modern confectionery concepts.

With strong investor backing, a unique product strategy, and growing global demand, Fulva is positioning itself as a premium D2C brand redefining traditional Indian sweets for a new generation of consumers.