MYDESIGNATION has raised ₹40 crore in Series A funding to Scale India’s Homegrown D2C Fashion Movement

Kerala-based D2C fashion brand MYDESIGNATION.com has raised ₹40 crore in Series A funding, marking a significant milestone in its growth journey. The round was led by RPSG Capital Ventures, following the company’s earlier $1.25 million seed round. With this fresh capital, MYDESIGNATION.com is set to accelerate expansion, strengthen its technology stack, and deepen its connection with India’s young, trend-conscious consumers.

Founded in 2020 by Swaroop Krishnan and Gopika Menon, MYDESIGNATION.com was built with a clear mission: to democratize fashion by offering expressive, affordable, and high-quality apparel tailored for India’s digitally native generation. The brand quickly gained traction for its bold typography-led designs, pop-culture-inspired collections, and regionally resonant storytelling, positioning itself as a strong voice in the country’s fast-growing D2C fashion ecosystem.

Over the past few years, MYDESIGNATION.com has carved out a loyal customer base by blending speed, creativity, and data-driven design. Leveraging an agile supply chain and in-house design capabilities, the brand is able to rapidly respond to emerging fashion trends while maintaining competitive pricing. Its product portfolio spans casual wear, statement T-shirts, and everyday fashion essentials that appeal to Gen Z and millennial shoppers across urban and semi-urban India.

The newly raised Series A capital will be deployed across multiple strategic initiatives. These include scaling manufacturing and logistics capabilities, expanding into new product categories, enhancing brand marketing, and investing in technology to improve customer experience and personalization. MYDESIGNATION.com also plans to strengthen its omnichannel presence, reaching consumers beyond digital platforms and deepening penetration in Tier II and Tier III markets.

Commenting on the fundraise, the founders highlighted that the partnership with RPSG Capital Ventures brings not just capital but also strategic guidance and long-term vision. The backing is expected to help the brand transition from a fast-growing D2C startup into a nationally recognized fashion label.

India’s D2C fashion market continues to witness strong momentum, driven by rising internet penetration, social commerce, and a growing preference for homegrown brands. With fresh funding, a clear brand identity, and a strong execution roadmap, MYDESIGNATION.com is well-positioned to stitch together its next phase of growth and emerge as a leading disruptor in India’s fashion landscape.