NowPurchase Raises ₹80 Cr to Accelerate Digital Transformation in Manufacturing Supply Chains

In a significant development for India’s industrial and manufacturing ecosystem, NowPurchase has raised ₹80 crore (approximately $8.5 million) in a fresh funding round led by Bajaj Finserv. The round also saw participation from existing investors, including Info Edge Ventures, Orios Venture Partners, and Real Ispat Group, as well as notable individual investors and family offices.

Founded in 2017 by Naman Shah and Aakash Shah, NowPurchase is building a digital-first marketplace designed to simplify the procurement of critical manufacturing raw materials. The platform caters to industries requiring materials such as metal scrap, carbon additives, and ferro alloys, segments that have traditionally been fragmented and inefficient.

The newly raised capital will be strategically deployed to strengthen NowPurchase’s core offerings, particularly in scrap recycling, a rapidly growing segment driven by sustainability and circular economy trends. Additionally, the company aims to expand its portfolio of branded products, ensuring consistent quality and reliability for manufacturers nationwide.

A key focus area for NowPurchase is scaling its AI-powered SaaS platform, MetalCloud. This platform enables manufacturing businesses to digitize procurement workflows, optimize inventory management, and gain real-time insights into supply chain operations. By leveraging artificial intelligence and data analytics, MetalCloud empowers companies to make smarter, faster, and more cost-effective decisions.

NowPurchase is addressing a critical gap in India’s manufacturing sector, where raw material sourcing is often complex, opaque, and dependent on offline networks. By bringing transparency, efficiency, and scalability to the process, the startup is enabling manufacturers to focus more on production and innovation rather than procurement challenges.

The backing from a strong institutional player like Bajaj Finserv further validates NowPurchase’s vision and execution capabilities. As industries increasingly adopt digital tools and sustainable practices, platforms like NowPurchase are set to play a pivotal role in shaping the future of manufacturing supply chains.

With this funding, NowPurchase is well-positioned to expand its footprint, enhance its technology stack, and deepen its impact across India’s industrial ecosystem. The company’s continued focus on innovation, efficiency, and sustainability underscores its commitment to transforming how manufacturing materials are sourced and managed in the digital age.