Amazon acquire retail-Tech start-up Perpule

E-commerce giant Amazon has acquired retail-based, tech-start-up Perpule. As per the regulatory files by Perpule, Amazon has paid Rs. 107.6 crore in all cash for acquisition. According to a Mint report, Amazon is expected to pay around Rs. 42.4 crore to the employees of Perpule as an extra remuneration which increases the total deal amount to Rs. 150 crores.   

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Till now, from its inception in 2016, Perpule has got approx. US $ 6.4 Mn from its prime investors Kalaari Capitals, Venture Highway, and Prime Venture Partners, will likely to see 4 to 5 times in returns of what they put in and most of Perpule’s staff, including Co-Founders Abhinav Pathak, Yogesh Ghaturle, and Saketh BSV are going to join Amazon soon.

An Amazon India spokesperson confirming the acquisition and said Perpule’s cloud POS will help offline stores of all sizes manage their operations better. “Perpule has built an innovative cloud-based POS offering that enables offline stores in India to better manage their inventory, checkout processes, and overall customer experience. We are excited to have the Perpule team join us to focus on providing growth opportunities for businesses of all sizes in India while raising the bar of the shopping experience for Indian customers.”

UltraPoS, the next generation product of Perpule is the USP of the company. It is a fully integrated billing solution which is faster, smarter, affordable and compact to use. It provides a store management solution that helps small businesses digitally manage and automate inventory, purchase orders from distributors, and billings.  

Amazon Snags Indian E-commerce Startup 'Perpule'


Perpule’s UltraPoS, have approx. 10,000 retails partners all over the India, UAE and south-east Asia as of last year. It’s core analysis help to track customers demographic and the buying pattern at stores. Almost 60% of the product’s customers are international clients including Landmark group in Malaysia and Matahari Retails in Indonesia.  

Last year, Amazon launched ‘Smart Stores’ powered by Amazon Pay and worked with the dedicated QR code to help offline retailers to digitize their inventory, while allowing them to launch a digital store platform on its app. It has scaled its ‘Local Shops’ programme to 50,000 offline retailers in March 2021 and plans to double that by year-end. The database of Perpule also helps Amazon to digitize more offline retailers and list them on the Amazon App.


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