Jaipur-based FinTech Startup Finanjo Raises ₹1.5 Crore Pre-Seed Funding to Build AI-Powered Personal Finance Intelligence

Jaipur-based personal finance startup Finanjo has successfully raised ₹1.5 crore in a pre-seed funding round from AJVC, marking a significant milestone in its journey to simplify money management for young Indians. The fresh capital will be deployed to strengthen Finanjo’s AI assistant ‘Jo’, enhance decision intelligence capabilities, and expand its Account Aggregator (AA) infrastructure.

Founded by Prithviraj Singh Chauhan and Pankaj Chauhan, Finanjo is building a next-generation personal finance platform that provides users with a single, consolidated view of their financial life. Leveraging India’s Account Aggregator framework, the startup enables secure access to savings accounts, investments, and financial data, empowering users to make smarter, data-backed decisions.

At the heart of Finanjo’s platform is ‘Jo’, an AI-powered financial assistant designed to go beyond basic tracking. Unlike traditional personal finance apps, Jo focuses on decision intelligence, offering contextual insights, personalized nudges, and actionable recommendations tailored to each user’s financial behavior. The goal is simple: help users understand their money better and take confident financial decisions without complexity.

Since its beta launch, Finanjo has witnessed strong early traction. The platform has onboarded over 5,000 users, with 500 daily active users within just a few weeks. Users have already connected ₹25 crore worth of savings on the platform, highlighting growing trust in its secure data infrastructure. Finanjo currently generates revenue through referral-based monetization, collaborating with financial service providers to offer relevant products to users.

Commenting on the investment, AJVC founder Aviral Bhatnagar expressed confidence in Finanjo’s vision of building a user-first, AI-led personal finance ecosystem. AJVC’s portfolio includes emerging startups such as Mindcase and Care Dale, reflecting its focus on early-stage, impact-driven ventures.

With this funding, Finanjo plans to deepen its AI capabilities, scale its AA integrations, and accelerate user growth across India. As financial awareness and digital adoption rise among young Indians, Finanjo is positioning itself to become a trusted financial companion, making money management intelligent, intuitive, and accessible for all.