OneKiraana Raises $1.6 Million to Empower Kirana Stores with Private Label Solutions

India-focused retail technology startup OneKiraana has raised $1.6 million in seed funding in a round led by Ankur Capital, with participation from GreenTrunk Ventures, VCMint, and several angel investors. The fresh funding will help the company expand its technology capabilities, strengthen manufacturing operations, and grow its network of kirana stores across India.

Founded by Bhavin Soni and Umang Savla, OneKiraana is building a platform designed to help local kirana stores launch and manage their own private-label brands. The startup enables small retailers to compete more effectively with large retail chains and e-commerce platforms by providing them with tools to create customized products, manage supply chains, and access data-driven business insights.

India’s grocery market is estimated to be worth over $500 billion, and despite rapid digital growth, the sector remains largely dominated by offline retail, particularly the country’s 13 million-plus kirana stores. These neighborhood shops form the backbone of India’s retail ecosystem, serving millions of customers daily. However, many kirana stores face challenges when competing with organized retail and modern e-commerce platforms.

OneKiraana addresses this gap by enabling retailers to create private-label products through micro-layer SKU customization, allowing stores to tailor product offerings based on their local customer preferences. The company manages the entire backend process, including product development, sourcing, logistics, and distribution, making it easier for small retailers to launch and scale their own branded goods.

Currently, OneKiraana works with over 900 kirana stores across multiple regions and supplies more than 3 million private-label products. Its catalog includes around 1,500 SKUs spread across 25 product categories, ranging from daily grocery essentials to packaged consumer goods.

Through its platform, kirana stores can increase their profit margins while building stronger customer loyalty by offering exclusive in-house products. At the same time, the company uses data-driven insights to help retailers identify high-demand products and optimize their inventory strategies.

The newly raised capital will be used to enhance the company’s technology platform, improve manufacturing capabilities, and strengthen last-mile logistics networks to ensure efficient delivery across partner stores. The startup also plans to significantly expand its kirana store network across India, enabling more small retailers to participate in the private-label economy.

As India’s retail landscape continues to evolve, solutions that empower small businesses with technology, supply chain access, and brand-building capabilities are becoming increasingly important.

With strong investor backing and a rapidly growing network of partner stores, OneKiraana aims to play a key role in modernizing India’s kirana ecosystem and unlocking new growth opportunities for millions of neighborhood retailers.