Wow! Momo Raises INR 75 Cr in Bridge Funding from Madhusudan Kela to Fuel Aggressive Expansion Plans

Leading quick service restaurant (QSR) chain Wow! Momo has raised INR 75 Cr (approximately $8.4 Mn) as part of its ongoing bridge funding round, with the investment coming from ace investor Madhusudan Kela, founder of Singularity AMC. The latest infusion strengthens the company’s balance sheet as it accelerates expansion, innovation, and its journey toward sustainable profitability.

This funding round builds on earlier participation from prominent institutional and strategic investors, including Malaysia’s sovereign wealth fund Khazanah Nasional Berhad, 360 One, and Haldiram’s promoter Kamal Agarwal. Earlier this year, it was reported that Wow! Momo was looking to raise between INR 130 Cr and INR 150 Cr in bridge capital, reflecting strong investor interest in the brand’s growth trajectory and scalable business model.

In a statement, Wow! Momo said that the fresh capital will be deployed across network expansion, product innovation, and operational strengthening, with a sharp focus on improving unit economics and overall profitability. Over the next two years, the company aims to expand its presence to more than 100 cities and scale its footprint to over 1,500 outlets, nearly doubling its current store count.

Founded in 2008 by Binod Kumar Homagai, Sagar Daryani, and Shah Miftaur Rahman, Wow! Momo has emerged as one of India’s most recognizable homegrown QSR brands. What began as a single momo kiosk has evolved into a multi-brand food services platform that has successfully blended Indian tastes with quick-service convenience.

Today, Wow! Momo operates a portfolio of brands including Wow! Momo, Wow Chicken, Wow! China, and China Belly. Collectively, these brands cater to a wide range of consumer preferences, spanning momos, Indo-Chinese cuisine, and chicken-based offerings. The company currently runs over 800 outlets across more than 80 cities, serving millions of customers every month through dine-in, takeaway, and delivery channels.

Over the years, Wow! Momo has differentiated itself through continuous product innovation, localized menus, and strong brand recall, particularly among young urban consumers. Its focus on supply chain efficiency, standardized operations, and franchise-led expansion has enabled rapid scaling while maintaining consistency in taste and quality.

The addition of Madhusudan Kela as an investor further bolsters Wow! Momo’s credibility as it prepares for its next phase of growth. With a clear roadmap to expand aggressively while strengthening profitability, the company is positioning itself to capitalize on India’s fast-growing QSR market.

As consumer demand for affordable, convenient, and high-quality food continues to rise, Wow! Momo’s expansion plans and diversified brand portfolio place it in a strong position to consolidate its leadership in the organized QSR space over the coming years.