Supply6 Onboards Kriti Sanon as Investor and Brand Ambassador to Strengthen Urban Wellness Push

Bengaluru-based D2C nutrition and wellness startup Supply6 has announced Bollywood actor Kriti Sanon as both an investor and brand ambassador, marking a significant milestone in the company’s journey to build a mass-premium wellness brand in India. The partnership is aimed at deepening Supply6’s engagement with urban, health-conscious consumers while reframing the wellness conversation around sustainable, everyday health habits.

In a statement, Supply6 said the collaboration with Sanon will help the brand shift focus away from quick fixes and trend-driven wellness solutions toward foundational practices such as effective hydration, balanced daily nutrition, and long-term consistency. With her strong connection among young and urban audiences, Kriti Sanon is expected to play a key role in amplifying the brand’s philosophy and expanding its reach across digital and offline channels.

Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 was built to address a persistent problem in India’s nutrition landscape: micronutrient deficiencies in everyday diets. The startup positions itself as a science-backed wellness brand offering simple, convenient products designed for daily consumption.

Supply6’s flagship product, Supply6 360, is a once-a-day sachet that combines essential vitamins, minerals, probiotics, and superfoods, aimed at supporting overall health without the complexity of multiple supplements. The brand has also expanded its portfolio to include a zero-sugar electrolyte mix for hydration and protein wafers, catering to modern lifestyles that demand convenience without compromising on nutrition.

Commenting on the association, Supply6 highlighted that Sanon’s personal focus on fitness, discipline, and balanced living aligns closely with the brand’s values. As both an investor and ambassador, she brings not only star power but also long-term belief in the company’s mission to make preventive nutrition accessible and habitual.

The startup has been steadily gaining traction among urban consumers and investors alike. In September, Supply6 raised $1.1 Mn (approximately INR 9 Cr) in its pre-seed funding round from a strong lineup of backers including Zeropearl VC, CRED founder Kunal Shah, Renee Cosmetics cofounders Ashutosh Valani and Priyank Shah, and XYXX founder Yogesh Kabra. The round underscored growing investor confidence in the brand’s product-market fit and long-term potential.

With fresh capital, a growing product range, and a high-profile brand ambassador on board, Supply6 plans to invest further in brand building, consumer education, and distribution expansion. The company aims to become a go-to daily nutrition brand for India’s urban population by simplifying wellness and making it a consistent part of everyday life.

As the Indian wellness market continues to evolve, Supply6’s focus on foundational health, backed by science and credible partnerships, positions it well for its next phase of growth.