GIVA Raises $100 Million in Funding Round Led by Multiple Investors, Plans Expansion Across India

Bengaluru-based jewellery brand GIVA has raised $100 million in a fresh funding round led by Multiples Alternate Asset Management, marking a major milestone for India’s growing jewellery and D2C retail market.

Founded in 2019, GIVA has emerged as a prominent player in India’s new-age jewellery market, offering a wide range of silver, gold and lab-grown diamond jewellery designed for everyday wear, special occasions and gifting. The latest funding round highlights growing investor interest in consumer-focused jewellery brands that combine digital-first distribution with an expanding offline retail presence.

The company plans to utilise the newly raised capital to strengthen its leadership team, expand manufacturing capabilities and accelerate its offline expansion strategy. These investments are expected to support GIVA’s next phase of growth as it looks to strengthen its market position and reach more consumers across India and international markets.

Over the years, GIVA has built an omnichannel business model by combining its direct-to-consumer (D2C) website with online marketplaces and physical retail stores. This approach allows customers to discover and purchase jewellery through multiple channels while providing the brand with opportunities to build stronger customer relationships.

Currently, GIVA operates across more than 400 stores in India and Sri Lanka. Its growing offline footprint reflects the company’s focus on making contemporary jewellery more accessible to consumers while strengthening its presence beyond digital platforms.

The brand’s product portfolio includes silver jewellery, gold collections and lab-grown diamond designs, catering to consumers looking for stylish, accessible and versatile jewellery options. Its focus on everyday jewellery and gifting has helped it establish a distinct position in India’s evolving consumer market.

With the latest $100 million investment, GIVA is preparing to strengthen its operational capabilities and expand its retail network. Building a stronger leadership team and increasing manufacturing capacity will be important priorities as the company scales its business.

The funding also comes at a time when India’s jewellery market is witnessing the emergence of new-age brands that are leveraging digital commerce, changing consumer preferences and omnichannel retail strategies to build differentiated businesses.

According to the company, this funding round represents the largest investment in India’s new-age jewellery market, underlining the growing investor confidence in the sector.

As GIVA moves into its next phase of expansion, its focus on product innovation, manufacturing capabilities and retail growth could further strengthen its position in India’s competitive jewellery industry. The latest investment marks another significant step in the brand’s journey towards building a leading contemporary jewellery business.