23-Year-Old Founder’s Startup Pronto Hits $100 Mn Valuation in Under a Year

In less than a year since its launch, Bengaluru-based startup Pronto has achieved what many founders spend a decade chasing: a $100 million valuation. The 10-minute home services startup, founded by 23-year-old entrepreneur Anjali Sardana, has raised $25 million in Series B funding, underlining the massive and growing demand for reliable cleaning and cooking services in urban India.

What makes Pronto’s journey remarkable is not just the speed of its scale, but the age and grit of its founder. Just months ago, Sardana and her small team were reportedly sleeping on the floor of their office, working around the clock to build and stabilise the product. Today, Pronto stands as one of the fastest-scaling consumer services startups in the country.

Pronto is tackling one of India’s most fragmented and informal sectors, domestic help. The platform offers on-demand home services, including mopping, utensil cleaning, and daily household chores, with a promise of trained professionals arriving in as little as 10 minutes in select micromarkets. This quick turnaround positions Pronto closer to quick commerce than traditional home services platforms.

The startup’s recent funding round was led by Epiq Capital, with participation from existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures (BCV). The round values the nine-month-old company at $100 million, more than double its $45 million valuation in August 2025 and over eight times its valuation when it emerged from stealth in May.

Pronto’s operational metrics reflect strong product-market fit. The startup is currently processing around 18,000 bookings per day, a steep rise from approximately 1,000 daily bookings last year. According to Sardana, the median time between a customer’s first and second booking is just two days, while the top 10% of users place nine or more orders per month.

A key differentiator for Pronto is its focus on workforce formalisation. Each service professional, or “Pro,” undergoes in-person training and background verification and is assigned structured shifts, offering greater income stability than the informal arrangements that dominate the sector.

Looking ahead, Pronto aims to scale aggressively, targeting 70,000 daily bookings by June while expanding across new cities and micromarkets. As urban lifestyles evolve and demand for fast, dependable home services rises, Pronto’s rapid ascent signals a broader transformation underway in India’s domestic services economy, led by a founder barely out of her early twenties.