Home Essentials Raises $8 Mn Pre-Series B to Redefine India’s Home & Kitchen Products Market

India’s fast-growing D2C brand Home Essentials has raised $8 million in a pre-Series B funding round led by 360 ONE Asset, a Mumbai-based multinational wealth and asset management company. The round also saw participation from existing investor India Quotient.

Founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, Home Essentials is building a modern, design-led brand in India’s largely unorganised home and kitchen products market. The startup aims to serve Indian households with solutions that are not just functional, but also aesthetic, durable, and affordable.

India’s home essentials category has traditionally been split between high-priced premium brands and low-cost, unbranded utility products, leaving a wide gap for consumers seeking well-designed yet reasonably priced options. Home Essentials is positioning itself squarely in this middle ground, offering thoughtfully designed everyday products that elevate daily living without premium price tags.

The brand follows a “design-first” philosophy, reimagining commonly used items such as airtight storage containers, kitchen organisers, and ergonomic loose furniture. By focusing on form, usability, and quality materials, Home Essentials aims to move beyond basic utility and turn everyday products into long-term household staples.

The newly raised capital will be used to strengthen product design and innovation, expand supply chain and manufacturing capabilities, and scale distribution across online and offline channels. The company also plans to invest in brand-building initiatives to establish Home Essentials as a go-to destination for home and kitchen products across India.

India Quotient, an early backer of the brand, reiterated its confidence in the founders’ execution capability and understanding of Indian consumer needs. The firm noted that Home Essentials has demonstrated strong early traction by addressing a mass-market category with a differentiated product and brand strategy.

360 ONE Asset highlighted the massive opportunity in India’s home and lifestyle segment, especially as rising incomes and urbanisation drive demand for better-designed living solutions. The firm sees Home Essentials as well-positioned to build a scalable, trusted consumer brand with national reach.

From its roots in Gwalior to ambitions of becoming a household name across India, Home Essentials is on a mission to organise and modernise the home essentials market, bringing design, affordability, and consistency to millions of Indian homes.