Capillary Technologies to Acquire Mastercard’s Loyalty Platform SessionM in $20 Mn All-Cash Deal

Listed SaaS company Capillary Technologies has announced that it has signed a definitive agreement to acquire SessionM, Mastercard’s customer loyalty and rewards business, in an all-cash transaction valued at $20 million (₹181.8 crore). The company expects to complete the acquisition within the next six months, subject to customary closing conditions.

SessionM, which operates under Mastercard, is a well-established customer loyalty and engagement platform serving large enterprises across retail, QSR, and consumer services. As part of the transaction, a specialised team from SessionM will join Capillary Technologies, ensuring continuity of operations and preservation of deep domain expertise in loyalty and rewards.

In an exchange filing, Capillary Technologies stated that the acquisition aligns with its broader strategic objective of strengthening its presence in North American and Latin American markets. The move is expected to significantly enhance Capillary’s global footprint while expanding its enterprise customer base in key international geographies.

Beyond geographic expansion, the acquisition is also aimed at deepening Capillary’s product stack in the loyalty and customer engagement space. By integrating SessionM’s capabilities with its own AI-powered customer data, campaign management, and loyalty solutions, Capillary plans to offer a more comprehensive, end-to-end engagement platform to global brands.

The company also sees strong synergies in leveraging SessionM’s existing clientele to unlock operational efficiencies and cross-sell Capillary’s broader suite of products. The combined entity is expected to deliver enhanced value to enterprise customers by unifying advanced loyalty mechanics, personalization, analytics, and omnichannel engagement under a single platform.

SessionM’s enterprise-grade loyalty infrastructure, coupled with Capillary’s strengths in AI-driven customer engagement and CRM, positions the consolidated platform to compete more aggressively in the global loyalty technology market, particularly among large retailers and consumer-facing enterprises.

Commenting on the acquisition strategy, Capillary emphasized that inorganic growth remains a key lever in its global expansion roadmap. The company has been steadily investing in international markets, product innovation, and strategic acquisitions to build a scalable, globally competitive SaaS platform.

This acquisition marks another important milestone in Capillary Technologies’ journey from an India-founded SaaS company to a global customer engagement and loyalty leader. As competition intensifies in the enterprise loyalty space, the SessionM acquisition strengthens Capillary’s ability to deliver differentiated, scalable, and data-driven loyalty solutions across mature and emerging markets alike.