Laani Raises ₹9.1 Crore to Build Next-Gen Personal Care Products for Indian Consumers

Personal care startup Laani has raised ₹9.1 crore (approximately $970K) in a pre-seed funding round led by V3 Ventures and Saama Capital. The round also saw participation from prominent angel investors, including Arjun Purkayastha, Manish Taneja, Kunal Bahl, and Aneesh S., among others.

The fresh capital will be used to strengthen brand-building efforts, invest in research and development, and expand Laani’s product portfolio across multiple personal care categories. The startup is focused on creating innovative products that cater specifically to Indian climate conditions and evolving consumer preferences.

India’s personal care market is undergoing rapid transformation, driven by increasing awareness around self-care, ingredient transparency, and product efficacy. However, many existing products in the market are not fully optimized for India’s diverse weather conditions, which range from extreme humidity to intense heat and pollution. Laani aims to address this gap by developing formulations tailored for Indian skin and hair needs.

The brand is also exploring new-age product formats and delivery mechanisms, moving beyond traditional offerings to create differentiated experiences for consumers. By combining scientific research with consumer insights, Laani aims to build products that are both effective and convenient to use in everyday routines.

With a strong focus on innovation, the company plans to invest heavily in R&D capabilities, enabling it to experiment with advanced formulations and bring unique products to market faster. This approach will help Laani stay ahead in an increasingly competitive space where differentiation is key.

The backing from well-known investors signals confidence in Laani’s vision to build a next-generation personal care brand. Investors are particularly bullish on startups that are solving for localised consumer needs, rather than adopting a one-size-fits-all approach.

The Indian personal care industry is expected to see sustained growth, fueled by rising disposable incomes, digital-first brands, and increasing demand for premium and specialized products. In this landscape, brands that focus on customization, innovation, and strong brand identity are likely to stand out.

With fresh funding, a clear product vision, and a focus on India-specific needs, Laani is well-positioned to carve a niche in the market. As it expands its product range and strengthens its presence, the startup aims to become a trusted personal care brand for modern Indian consumers, offering solutions that truly align with their lifestyle and environment.