Vedix coming with a month-long beauty festival

Vedix is a D2C ayurvedic brand and India’s first beauty tech business which combines AI and analytics to create a highly customized beauty regime tailored just for its customers. This festive season they have planned to organize a month-long beauty festival which started from 3rd October and will end in November on 8th. They are ready to organize their first-ever ‘Soundarya’ festival- Vedix Beauty Festival. Vedix will begin a significant digital campaign called #TyoharonKiKhushiWithVedix and will feature Vedix customers sharing how they are celebrating Indian festivals after 20 months. The brand has also taken in 300 social media influencers to promote its campaign. This festive sale will be offering discounts, flash sales, limited edition products, gift boxes, and free gifts. Aromatic bath routine kits will also be available in addition to the Vedix limited edition gift box. The campaign will be based on the brand’s concept, as they intend to showcase ‘New India’ stories.

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Incut Digital launched Vedix in 2017. The brand name Vedix stands for ‘nayab’ and high-quality products. They have this unique identity for offering items tailored to each person’s unique physical traits, as determined by their doshas. The business creates goods that are tailored to your specific requirements.

Recently, they also promoted their hair care products with the collaboration with Kunal Kapoor for the first time. Vedix has become the industry leader in the premium beauty area for both men and women. They had also released its line on Amazon, Flipkart, Purplle, Myntra, and Tata Cliq, among others. The brand has a run rate of Rs 160 crore and plans to reach Rs 500 crore in revenue by 2025.

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Vedix beauty festival will provide offers and gift packs for dozen of festivals like Karwachauth, Dussehra, Durga Pooja, Diwali, Bhai Dooj, and Chhath.
Jatin Gujrati, the Head of Business at Vedix said, “This festive season will be a special one as all of us step into the post-pandemic world.” He also mentioned that they want to share and bring cheer to their 1 million customers by doing something special for them. They have brought 5,000-year-old dharohar as a gift for their customers, and the deals and offers provided at their store will make festivals more special.
“Father in-laws put a smile and radiance on your son in law’s face; ladies give this gift to your daughter in law for her Karvachauth Sargi, boys gift it to your mom, your sister, your brother, or self-love for yourself. ”


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