Beatitude was started in June 2015 by Pushkar Shukla and Akansha Kanwal Shukla, the husband-wife duo, to provide every person linked with the business a wonderful experience. It is on a mission to carve out a niche in a specific market by bringing modern and beautiful design combined with exceptional craftsmanship. They aim to offer a range of handlooms, such as handcrafted and handwoven sarees, dupattas, bespoke designer blouses, quality stoles, ethnic clothing, and handmade jewelry, through their online platform, with the motive to promote Indian art and culture. It primarily sells via its website, but they are also available through different social media platforms like Instagram, Facebook, and ads, with a 30-day return/exchange policy and free shipping on prepaid orders. Pushkar mentioned that selling through social media handles makes them generate around 33.6 Percent revenue, while through the website, they are able to generate approximately 66.6 percent. He also added that Over 51% of clients who buy their items come back to them.
Handcrafted Indian sarees, according to Pushkar, represent the true essence and warmth of Indian culture while also providing a source of income for Indian artists. Beatitude takes a GLOCAL approach, which means it manufactures locally in India while staying on top of all the latest global trends. It accomplishes this with the support of an in-house textile and fashion design team.
Pushkar and Akanksha founded Beatitude after realizing that in modern times women desired exclusive pieces, cheap designer attire, and a modern twist on their sarees. According to Akansha majority of the saree industry was filled with traditional designs and bogus fabric descriptions, regardless of price. Through Beatitude, they were aiming to fill this void.
Through Beatitude, they want to carve out a place in a specific market by producing cutting-edge, beautiful designs.
Pushkar also shared that they also make sure that the barrier is broken and the weavers get paid directly. They empower approximately 215 weavers and 692 artisans across Maharashtra, West Bengal, Andhra Pradesh, Tamil Nadu, Madhya Pradesh, Jammu and Kashmir, and Uttar Pradesh by giving a platform for their work. In addition, women make up over 61 percent of their workforce, supporting women’s empowerment and encouraging more women to be self-sufficient.