Honest Farms Raises ₹35 Crore to Accelerate Expansion of Pesticide-Free Food in India

Honest Farms, the consumer food brand of DeHaat, has raised ₹35 crore in a pre-Series A funding round led by OTP Ventures, with participation from Sadev Capital and Maiuni Ventures. The fresh capital marks a significant milestone for the brand as it looks to strengthen its presence in India’s growing market for clean, trusted and pesticide-free food.

As part of the development, DeHaat cofounder Adarsh J Srivastava has been appointed Chief Executive Officer of Honest Farms. In his new role, Srivastava will lead the company’s next phase of growth, with a focus on expanding the brand’s reach, strengthening its product portfolio and building greater consumer awareness around pesticide-free food.

Honest Farms currently offers more than 100 products, sourced through DeHaat’s extensive farmer network. The brand has established a growing retail footprint, with products available across 3,000+ retail stores in more than 120 cities.

The newly raised capital will support Honest Farms’ expansion into new geographies, the development and launch of new products, and broader consumer awareness initiatives focused on the benefits of pesticide-free food. By leveraging DeHaat’s farmer ecosystem and supply-chain capabilities, Honest Farms aims to build greater accessibility to quality food products while connecting consumers more closely with responsible agricultural practices.

The company has set ambitious growth targets for the next 12–18 months. Honest Farms plans to expand its presence to 10,000+ retail stores, achieve ₹200 crore in annual recurring revenue (ARR) and reach more than 10 lakh families across India.

The funding comes at a time when consumers are increasingly seeking transparency, quality and greater confidence in the food they purchase. Honest Farms aims to respond to this demand by combining a broad product portfolio with sourcing capabilities built on DeHaat’s network of farmers.

With fresh capital, expanded leadership and an established distribution base, Honest Farms is positioned to enter its next stage of growth. The company’s vision is to make pesticide-free food more accessible to Indian households while building a scalable consumer brand rooted in trusted agricultural sourcing.

The latest investment underscores growing investor confidence in Honest Farms’ model and its ambition to create a stronger bridge between India’s farmers and consumers.