Wipro Consumer Care Acquires Dermatouch for ₹387.5 Crore, Expands into Premium Skincare

Wipro Consumer Care & Lighting has strengthened its presence in India’s fast-growing beauty and personal care market with the acquisition of Ahmedabad-based skincare brand Dermatouch for an enterprise value of ₹387.5 crore. The transaction marks Wipro Consumer Care’s entry into the premium skincare segment and further expands its portfolio of consumer brands.

Founded in 2021, Dermatouch has emerged as a rapidly growing skincare business, driven by increasing consumer demand for targeted and accessible personal-care products. The company reported ₹131 crore in revenue in FY26, registering an impressive 114% year-on-year growth.

Dermatouch has also witnessed a sharp acceleration in its sales volume. According to the company, its monthly product sales stood at around 60,000 units two years ago, while the brand now sells approximately 60,000 products every day. The rapid growth highlights the increasing traction for Dermatouch among consumers and the broader opportunity in India’s premium skincare market.

Under the transaction, Wipro Consumer Care will initially acquire a 60% stake in Dermatouch, with the remaining stake expected to be acquired over the next three years. Importantly, the founders of Dermatouch will continue to lead the business, providing continuity in operations, brand strategy and customer engagement.

The acquisition adds another high-growth digital-first brand to Wipro Consumer Care’s expanding consumer portfolio. By combining Dermatouch’s brand equity, product expertise and market momentum with Wipro’s scale, distribution capabilities and consumer-business experience, the partnership is expected to create opportunities for accelerated growth across markets.

The deal also reinforces Wipro Consumer Care’s broader acquisition-led growth strategy. Dermatouch is the company’s 18th acquisition globally and the third acquisition in the past month, reflecting its continued focus on identifying promising consumer brands and expanding into high-potential categories.

With skincare becoming an increasingly important part of India’s beauty and personal-care landscape, Dermatouch’s strong growth trajectory offers Wipro an opportunity to establish a meaningful presence in the premium segment. The company is expected to focus on scaling distribution, strengthening the product portfolio and expanding Dermatouch’s reach while retaining the entrepreneurial leadership that helped build the brand.

The acquisition marks a significant milestone for both companies and signals Wipro Consumer Care’s ambition to build a broader, stronger and more diversified consumer brand portfolio in India and globally.