KREO Raises ₹6.5 Cr Seed Funding, Secures Shark Tank India Deal With Ritesh Agarwal

Indian consumer electronics brand KREO, built for gamers and content creators, continues its strong growth journey with a combination of strategic funding and national television exposure. The brand has raised approximately ₹6.5 Crore ($0.79–0.8 Mn) in seed funding, led by Sauce.VC in May 2023, and most recently secured a high-impact deal on Shark Tank India in February 2026.

During its Shark Tank appearance, KREO impressed the sharks with its clear focus on India’s fast-growing creator and gaming economy. The company closed a deal with Ritesh Agarwal, who invested ₹1 Crore for 1% equity, along with an additional ₹1 Crore as debt. The investment marks a major milestone for the brand as it scales its product portfolio and deepens its community-led approach.

Founded by gamer-turned-entrepreneur Ishan Sukul, KREO was born out of firsthand frustration with the lack of high-quality, accessible hardware tailored for Indian gamers and digital creators. “Having spent countless hours immersed in PC games and creating content, I saw a gap in the market,” said Sukul, Co-Founder and CEO of KREO. “At KREO, we aim to empower gamers and creators with reliable, performance-driven products while building a community they genuinely feel part of.”

KREO’s philosophy, “By the Kreators, For the Kreators,” is reflected across its product design and brand strategy. The company currently offers a range of lighting solutions, audio products, tripods, and creator accessories designed for both aspiring and professional users. In the coming months, KREO plans to expand into mobile and PC gaming products, further strengthening its presence in the digital passion economy.

India’s consumer electronics market is projected to reach INR 1,40,000–1,80,000 crore by 2025, growing at a CAGR of 15–20%. With over 50 million active gamers and nearly 10 million content creators, the opportunity is massive, and KREO is positioning itself at the intersection of technology, creativity, and community.

Backed by strong investors and now validated on a national platform, KREO is poised to become a leading homegrown brand powering the next generation of Indian gamers and creators.