Nitro Commerce Acquires Zodiac Labs AI to Strengthen Quick Commerce Solutions for Brands

Enterprise technology startup Nitro Commerce has acquired Gurugram-based AI copilot company Zodiac Labs AI for an undisclosed amount, marking a strategic step toward strengthening its quick commerce capabilities for modern brands. The acquisition comes just months after Nitro Commerce raised $5 million in fresh funding, signaling its continued focus on expanding technology solutions for the fast-growing quick commerce ecosystem.

According to Nitro Commerce founder Umair Mohammad, the acquisition aligns with the company’s broader vision of helping brands scale effectively across rapid-delivery platforms. With quick commerce becoming an increasingly important distribution channel for consumer brands, companies are seeking smarter tools to manage inventory, track performance, and optimize spending across multiple platforms.

Founded by Nikhil Garg, Zodiac Labs AI is an artificial intelligence-driven analytics startup that provides insights and automation tools specifically designed for brands operating in the quick commerce space. The company has built solutions that allow brands to track growth, monitor product performance, and improve decision-making across multiple rapid-delivery marketplaces.

One of Zodiac Labs’ key offerings is a real-time analytics dashboard that enables brands to track their SKUs (stock-keeping units) across various quick commerce platforms. This allows companies to monitor product availability, demand patterns, and sales performance in real time. Such insights are crucial for brands operating in the high-speed, quick-commerce environment, where inventory turnover and rapid decision-making are essential.

The platform also features a smart purchase order engine that uses data-driven insights to recommend optimal inventory purchases. By analyzing demand trends and sales patterns, the system helps brands ensure that popular products remain in stock while reducing the risk of over-ordering slower-moving items.

Additionally, Zodiac Labs AI provides tools that help brands allocate marketing and operational budgets effectively across quick commerce channels. These insights help businesses maximize return on investment while ensuring that resources are directed toward the most profitable platforms and product categories.

Currently, Zodiac Labs works with brands selling on leading quick commerce platforms such as Blinkit, Zepto, and Instamart, all of which have seen rapid growth as consumers increasingly demand faster delivery of everyday products.

With this acquisition, Nitro Commerce aims to integrate Zodiac Labs’ AI-driven analytics capabilities into its platform, offering brands a more comprehensive solution for managing their quick commerce operations. The combined offering is expected to provide deeper insights, improved automation, and better performance tracking for brands navigating the complex quick commerce landscape.

As quick commerce continues to reshape India’s retail ecosystem, technology platforms like Nitro Commerce are playing an increasingly critical role in helping brands adapt to faster supply chains, data-driven decisions, and rapidly changing consumer expectations.