WhatsApp Reportedly Testing ‘WhatsApp Plus’ Premium Subscription for Advanced Customisation

Messaging giant WhatsApp, owned by Meta Platforms, is reportedly developing an optional premium subscription called “WhatsApp Plus”, aimed at users who want greater control over customization and personalization within the app. The development was first reported by WABetaInfo, a platform known for tracking upcoming features in WhatsApp beta releases.

According to the report, WhatsApp Plus is designed as a paid, optional upgrade that would offer a range of personalization features for users on both Android and iOS devices. Importantly, the core messaging experience, including text messages, voice and video calls, group chats, and media sharing, will remain completely free for all users, ensuring that the platform’s primary functionality stays accessible to everyone.

The proposed premium tier focuses on giving users enhanced customization options that go beyond the standard features available in the free version. One of the most notable additions includes 14 unique app icons, allowing users to change the appearance of the WhatsApp icon on their device home screen.

Subscribers may also gain access to custom accent colors and interface themes, enabling them to personalize the look and feel of their chat environment. These visual upgrades are aimed at users who prefer a more tailored messaging experience and enjoy customizing their digital interfaces.

Another key feature expected in WhatsApp Plus is exclusive stickers and ringtones, with reports suggesting up to 10 different ringtone styles available only to premium users. These additions are intended to provide a more expressive and distinctive messaging experience.

In terms of functionality, the premium plan could also significantly expand the chat pinning limit. Currently, users on the free tier can pin up to three chats at the top of their conversation list. With WhatsApp Plus, that limit may increase to up to 20 pinned chats, making it easier for power users to keep track of important conversations.

While the concept of WhatsApp Plus is generating significant interest, pricing details and the official launch timeline have not yet been confirmed. The feature is believed to still be in the testing phase, meaning the final offering could evolve before its public release.

If introduced, WhatsApp Plus would represent a strategic move by Meta to explore subscription-based revenue models while maintaining the app’s widely used free communication features. By targeting users who value customization and advanced organization tools, the platform could open a new avenue for monetization without disrupting the core messaging experience.

As digital communication continues to evolve, features like WhatsApp Plus highlight how messaging platforms are adapting to meet the growing demand for personalized and premium user experiences.