D2C Startup YourBasil Bags $2 Million in Pre-Series A Funding from Prime Venture Partners

Indian D2C startup YourBasil has raised $2 million in a Pre-Series A funding round led by Prime Venture Partners, marking a significant milestone in the brand’s fast-growing journey in the kids’ essentials segment. The fresh capital will be used to strengthen product innovation, scale distribution, and deepen brand presence across India.

Founded in 2024 by Harini Rajagopalan and Mahesh Muraleedharan, YourBasil was built with a simple yet powerful mission: to create thoughtfully designed, safe, and functional everyday essentials for modern Indian families. The brand entered the market with bento lunch boxes and insulated jars, products that quickly gained traction among parents seeking high-quality, child-friendly alternatives to conventional offerings.

What sets YourBasil apart is its sharp focus on design-led functionality combined with safety and durability. Each product is crafted keeping in mind the daily routines of school-going children and the expectations of today’s parents, non-toxic materials, leak-proof designs, and aesthetics that children love. This strong product-market fit has helped the brand scale rapidly within a short span of time.

With this Pre-Series A funding, YourBasil plans to expand its product portfolio beyond lunch solutions into a broader range of kids’ essentials. The brand will also invest heavily in supply chain capabilities, quality assurance, and customer experience to support its next phase of growth. Strengthening online channels and expanding offline retail partnerships will be a key focus as the company aims to reach more households across Tier 1, Tier 2, and emerging cities.

Commenting on the investment, the founders shared that the partnership with Prime Venture Partners brings not just capital, but strategic guidance and long-term vision. “We are building a brand that parents can trust and children can connect with. This funding allows us to accelerate innovation and scale responsibly while staying true to our core values,” they said.

Prime Venture Partners, known for backing category-defining consumer and technology startups, expressed confidence in YourBasil’s strong founding team, clear brand positioning, and rapidly growing customer base.

As Indian parents increasingly prioritize quality, safety, and design in children’s products, YourBasil is well-positioned to emerge as a leading name in the kids’ D2C ecosystem, one thoughtfully designed product at a time.