Delhi-based supplements and nutrition brand MuscleXL has made a powerful entry into the D2C space, delivering 13450 orders within 1 Month of launching its online store. Founded by young entrepreneurs Gurpreet Gupta and Chandan Gupta, MuscleXL’s launch exceeded all expectations, marking a strong start to their entrepreneurial journey.
Speaking about the launch, the founders shared that they never imagined receiving such an overwhelming response in such a short time. The massive order volume reflected the growing trust consumers are placing in authentic, quality-driven Indian fitness brands.
A key driver behind MuscleXL’s successful launch was its influencer-led marketing strategy, which generated significant traffic and brand awareness within hours. However, traffic alone does not guarantee success; execution does. This is where QPe’s robust, AI-powered e-commerce infrastructure played a critical role.
QPe’s technology seamlessly handled the sudden traffic surge, ensuring smooth website performance, fast checkouts, and a frictionless customer experience throughout the launch window. The integration with Razorpay’s payment gateway further strengthened the ecosystem, enabling zero payment failures or cancellations, even during peak order volumes.
From managing high concurrent users to ensuring stable order processing and payments, the tech stack enabled MuscleXL to focus entirely on customers and fulfilment, without worrying about operational bottlenecks.
Buoyed by this strong market response, MuscleXL has now set an ambitious growth target of 1 lakh+ orders by 2026. With a combination of influencer-driven brand building, a strong product vision, and scalable technology support from QPe, the brand is well-positioned to become a major name in India’s growing fitness and nutrition market.
At MuscleXL Nutrition, we believe fitness is not just about building stronger bodies—it’s about building stronger communities. For every supplement you buy, we pledge a portion of our proceeds to Feed India, supporting our mission to fight hunger and provide meals to underprivileged children and families.
MuscleXL’s launch stands as a clear example of how the right mix of marketing and technology can turn a new D2C brand into an instant success story.
