Mumbai-based recruitment platform WorkIndia, focused on blue and grey collar workforce hiring, has raised INR 97 Cr (USD 10.8 Mn) in its Series B funding round. The round was led by Avishkaar Capital, which invested INR 75 Cr (USD 8.3 Mn), while existing investor BEENEXT Capital participated with an additional INR 22 Cr (USD 2.5 Mn).
Founded with the mission to simplify and digitize hiring for India’s blue and grey collar workforce, WorkIndia has emerged as one of the most impactful platforms in the recruitment space. The startup connects employers with verified job seekers across sectors such as retail, logistics, manufacturing, hospitality, delivery services, and small-to-medium enterprises (SMEs).
With this fresh infusion of capital, WorkIndia plans to accelerate its growth by expanding its technology capabilities, strengthening AI-driven job matching, and deepening its presence across Tier II and Tier III cities—where demand for skilled and semi-skilled workers is rising rapidly.
Addressing a Critical Hiring Gap in India
India’s blue and grey collar workforce forms the backbone of the economy, yet hiring in this segment has traditionally been informal, inefficient, and fragmented. Employers often struggle with high attrition, unreliable hiring channels, and lack of verified candidates, while job seekers face limited access to genuine employment opportunities.
WorkIndia aims to solve this gap through a mobile-first platform that enables:
- Verified candidate profiles
- Faster employer–candidate matching
- Reduced hiring time and cost
- Improved job visibility for workers
The platform has already facilitated millions of job connections, helping businesses scale efficiently while providing stable employment opportunities to job seekers.
Investor Confidence in WorkIndia’s Vision
Avishkaar Capital, known for backing impact-driven businesses, highlighted WorkIndia’s strong product-market fit and its ability to create meaningful economic impact at scale. BEENEXT Capital’s continued participation further signals confidence in the company’s execution, leadership, and long-term vision.
The funding round reflects growing investor interest in HR-tech and workforce platforms catering to India’s informal and semi-formal employment sectors—an area with massive untapped potential.
What’s Next for WorkIndia?
With Series B funding secured, WorkIndia plans to:
- Invest heavily in AI and data-driven hiring solutions
- Enhance employer and candidate experience
- Scale operations across new geographies
- Build strategic partnerships with enterprises and MSMEs
As India’s workforce continues to evolve, platforms like WorkIndia are playing a crucial role in formalizing employment, improving livelihoods, and powering economic growth.
This latest funding milestone marks a significant step forward in WorkIndia’s journey to become the go-to recruitment platform for India’s blue and grey collar workforce.
